SanDisk has been transforming digital storage with breakthrough products and ideas that push the boundaries of what’s possible.
I had to build production assets for a 10′ inflatable display system. The safe areas were quite different than most products due to the stretchable nature of the material. The challenge was to ensure that none of the imagery was cropped off on the display. The image needed to be reworked into position to balance spatially with the inflatable overlay. The main photo resolution was set to the overall display dimension and converted to Skyline’s RGB color profile workflow.
Production assets were built for a tent canopy with a one-sided backwall and canopy top. A 11″ x 17″ graphic was provided to create a new layout by re-purposing the assets that came with it. I built out the mechanical with the SanDisk logo, subtext and brand color. The backwall was assembled using the raster asset of the poster graphic and adding stock vector art to complete the layout.
Client:SanDisk Corp.Software:Illustrator CC, Photoshop CCServices:Pre-press Production, Preflight, Design